MP44-03 KEY OPINION LEADERS MOTIVATE INCREASED PRESCRIPTIONS AMONG THEIR LOCAL PHYSICIANS
نویسندگان
چکیده
منابع مشابه
Identifying Key Opinion Leaders Using Social Network Analysis
Identifying KOLs requires broad and up-to-date experience with these individuals, something pharma companies lack. In fact, most life science companies delegate this exercise to third parties. In turn, these providers make use of “tried-andtrue” methods of engaging KOLs, including literature database search and survey methods. In an age where consumers hold sway over purchase considerations and...
متن کاملWhat attributes of patients affect their involvement in safety? A key opinion leaders’ perspective
OBJECTIVE Little is known about which attributes the patients need when they wish to maximise their capability to partner safely in healthcare. We aimed to identify these attributes from the perspective of key opinion leaders. DESIGN Delphi study involving indirect group interaction through a structured two-round survey. SETTING International electronic survey. PARTICIPANTS 11 (65%) of th...
متن کاملIdentifying Key Opinion Leaders Using Social Network Analysis
Identifying KOLs requires broad and up-to-date experience with these individuals, something pharma companies lack. In fact, most life science companies delegate this exercise to third parties. In turn, these providers make use of “tried-andtrue” methods of engaging KOLs, including literature database search and survey methods. In an age where consumers hold sway over purchase considerations and...
متن کاملActive Surveying: A Probabilistic Approach for Identifying Key Opinion Leaders
Opinion leaders play an important role in influencing people’s beliefs, actions and behaviors. Although a number of methods have been proposed for identifying influentials using secondary sources of information, the use of primary sources, such as surveys, is still favored in many domains. In this work we present a new surveying method which combines secondary data with partial knowledge from p...
متن کاملBuilding legitimacy by criticising the pharmaceutical industry: a qualitative study among prescribers and local opinion leaders.
PRINCIPLES The literature has described opinion leaders not only as marketing tools of the pharmaceutical industry, but also as educators promoting good clinical practice. This qualitative study addresses the distinction between the opinion-leader-as-marketing-tool and the opinion-leader-as-educator, as it is revealed in the discourses of physicians and experts, focusing on the prescription of ...
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ژورنال
عنوان ژورنال: Journal of Urology
سال: 2019
ISSN: 0022-5347,1527-3792
DOI: 10.1097/01.ju.0000556246.28185.d5